Marketing – Bookyage

Nonprofit Marketing – Marketing Management for Charitable and Nongovernmental Organizations

Marketing Manipulation – A Consumer’s Survival Manual

Marketing Strategy – Based on First Principles and Data Analytics

Advertising, Promotion and Other Aspects of Integrated Marketing Communications (9th Edition)

Visualizing Marketing – From Abstract to Intuitive

Value-ology – Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions

Value Chain Marketing – A Marketing Strategy to Overcome Immediate Customer Innovation Resistance

Understanding Branding in Higher Education – Marketing Identities

Travel Marketing, Tourism Economics and the Airline Product

The Opt-Out Effect – Marketing Strategies that Empower Consumers and Win Customer-Driven Brand Loyalty

The Experience Logic as a New Perspective for Marketing Management

The Complexity Turn – Cultural, Management, and Marketing Applications

Strategic Marketing Issues in Emerging Markets

Strategic Marketing in Fragile Economic Conditions

Strategic Marketing and Innovation for Indian MSMEs

Services Marketing – Integrating Customer Focus Across the Firm (3rd European Edition)

Programmatic Advertising – The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

Principles of Marketing (Global Edition, 17th)

Principles of Marketing (14th Edition)

Principles of Marketing (7th European Edition)