Brewer’s Introduction to Managerial Accounting has earned a reputation as the most accessible and readable book on the market. Its manageable chapters and clear presentation point students toward understanding just as the needle of a compass provides direction to travelers.
However, the book’s authors also understand that everyone’s destinations are different. Some students will become accountants, while others are destined for careers in management, marketing, or finance. Not only does the Brewer text teach students managerial accounting concepts in a clear and concise way, but it also asks students to consider how the concepts they’re learning will apply to the real world situations they will eventually confront in their careers. This combination of conceptual understanding and the ability to apply that knowledge directs students toward success, whatever their final destination happens to be.
Introduction to Managerial Accounting, 7th edition, by BREWER/GARRISON/NOREEN empowers your students by offering:
CONCISE COVERAGE. Your students want a text that is concise and that presents material in a clear and readable manner. Introduction to Managerial Accounting keeps the material accessible while avoiding advanced topics related to cost accounting. Students’ biggest concern is whether they can solve the end-of-chapter problems after reading the chapter. Market research indicates that Brewer/Garrison/Noreen helps students apply what they’ve learned better than any other managerial accounting text on the market. Additionally, the key supplements are written by the authors ensuring that students and instructors will work with clear, well-written supplements that employ consistent terminology.
DECISION-MAKING FOCUS. All students who pass through your class need to know how accounting information is used to make business decisions, especially if they plan to be future managers. That’s why Brewer, Garrison, and Noreen make decision making a pivotal component of Introduction to Managerial Accounting. In every chapter you’ll find the following key features that are designed to teach your students how to use accounting information: Each chapter opens with a Decision Feature vignette that uses real-world examples to show how accounting information is used to make everyday business decisions; Decision Point boxes within the chapters help students to develop analytical, critical thinking, and problem-solving skills; and end-of-chapter Building Your Skills cases challenge students’ decision-making skills.
A CONTEMPORARY APPROACH TO LEARNING. Today’s students rely on technology more than ever as a learning tool, and Introduction to Managerial Accounting offers the finest technology package of any text on the market. From study aids like narrated, animated Guided Examples to online grading and course management, our technology assets have one thing in common: they make your class time more productive, more stimulating, and more rewarding for you and your students. McGraw-Hill Connect® Accounting is an online assignment and assessment solution that connects students with the tools and resources they’ll need to achieve success, including Connect Accounting provides an online, media-rich, searchable version of the text in addition to access to Connect, giving students a convenient way to access everything they need to succeed in their course. The Connect library provides your students with a variety of multi media aids to help them learn managerial accounting. includes quizzes, audio and visual lecture presentations, and course-related videos. Students also can download an iPad® app for LearnSmart®, an adaptive tool that helps students learn faster, study more efficiently, and retain more knowledge.
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